According to Judy Olson, a professor at the University of California, research on building trust in the online community has revealed that video is a critical factor, whereas written words do little to build trust.

 

 

And yet, knowing that text isn't the way to build trust, we heavily rely on written words on websites to persuade the casual website visitor to do business. Do you still wonder why only a small percentage (3-5%) of your website visitors go past your opening page to look out for more?

 

Placing a video spokesperson on your website not only enables you to ask your visitor to do something, but you are immediately building trust. Because you communicate face-to-face. And there is no text, no banner, no nothing that can beat that.

 

We are about to launch our first video spokesperson on February 1st, 2011 on our homepage. But we are so convinced that the video spokesperson technology is a critical success factor for any company website, that we recently invested in acquiring the domain videospokesperson.com

 

Please keep an eye on our website next Tuesday!