No prospect is as elusive as a website visitor! You have at most 5-10 seconds to persuade him or her that your website is worth looking into, or they will move on to your competition!
Each year you spend thousands of Euros on building and maintaining a streamlined website, and at least the same amount on associated marketing. A carefully selected mix of text and pictures has to persuade your visitor to do business with you. In the meanwhile you lean back and relax, waiting for your customers to come through your smartly created virtual front door. We believe that's not very effective, do you?
If you would rent a stand on an exhibition, and were going to spend 15.000 Euro on building your stand, you are not going to sit behind a desk waiting for the customers to walk up to you, do you? Of course not! You step out of the aisle and start to talk to people passing by. Or have a couple of representative hostesses to handover brochures and invite people to your stand for a nice cup of coffee. That's selling! The stand is merely a complement to, but never a replacement of, your personal sales. The same thing applies to your website ..
A PAGEPERSON on your website will greet your visitor in person, and inform them - just like a hostess would on an exhibition. And your Pagepersonality will even ask your visitor to take action: visit our webshop, fill out our form, let us call you of have a look at our special offer. |
